Mum's got it in the bag.

The bond between a busy Mum and her everyday bag is a special one.

As accessory obsessives by trade, the image of Mum rummaging through her ride-or-die purse — a delightful mix of receipts, lippy, school reports, muesli bars and more — is a shared core memory here at Mimco HQ. It’s the kind of moment that first sparks the magic of getting dressed, right in your very own home.

This Mother’s Day 2026, we’re celebrating the beautiful chaos of Mum’s handbag . We invited the mother figures of team Mimco — along with their babies of all ages (and breeds) — to explore the contents of their everyday carryall. Cue awe. Amazement. A little confusion. And a lot of laughter.

Here’s to Mum’s day in the bag — unexpected, ever-changing, and entirely her own. A glimpse into the many multitudes she carries, every single day.In their own words — what’s inside the Mums of Mimco’s bags.